Project Overview
Located in the heart of Anfeh's famous beach "Taht El Reeh", Wassim 3al ba7er is a seafood restaurant that serves passion for the whole family where they can eat, drink and swim, enjoying every moment with a pure pleasure, making it one of the most busy restaurant on the beach.
My Contributions
I worked on the rebranding of Wassim 3al Ba7er image with a new strategy that reflects the good quality of food and the restaurant's unique experience. I created a new logo, menu, environmental signage system and other communication collaterals as well as a new social media presence. Blue and white are the main colors of the brand reflecting the colors and identity of "Taht El Reeh" beach as the restaurant was part of it since 1999.
